|CELEBRATES #CFMMERIAHRAYA OPEN HOUSE WITH THE LAUNCHING OF CFM NEW LOGO AND MASCOT
30 JUL 2015, BY
CELEBRATES #CFMMERIAHRAYA OPEN HOUSE WITH THE LAUNCHING OF CFM NEW LOGO AND MASCOT
KUALA LUMPUR, 30 JULY 2015 – “In the spirit of Aidilfitri, the Communications and Multimedia Consumer Forum of Malaysia today celebrated #CFMmeriahRAYA open house with the launching of CFM’s new logo and mascot at D’Saji Titiwangsa Kuala Lumpur. The event, hosted by DR. Elistina Abu Bakar, Chairman of CFM and members of CFM council, was attended by industry players from the communications and multimedia sector. The event was officiated by Dato’ Jailani Johari, Deputy Minister for the Ministry of Communication and Multimedia Malaysia.
At the event, CFM revealed its new logo and mascot as part of its transformation to better protect the rights of the consumers in Communications and Multimedia industry. Both CFM’s new logo and mascot represents the continuous evolution that takes place to ensure a more relevant and meaningful engagement with all stakeholders in this sector.
“The introduction of new logo and mascot reinforces CFM’s determination as a forum to ensure the development of a dynamic and equitable self-regulating communications and multimedia services industry that will benefit both consumers as well as the country. I have no doubt that these various initiatives will contribute to a better and more learned consumer that is aware of their rights as well as the role that they play in the bigger picture of the whole industry.” said Dato’ Jailani Johari.
CFM’s new logo was designed and developed with convergence in mind. The organic and circular nature of the logo represents the overlapping structure that CFM has in relation to the government, the industry and the consumers in the sector of Communications and Multimedia. The new logo has four distinct colours with each representing the following changes;
Amber: The colour of Amber represents optimism and positive outlook that relates to social communications.
Magenta: The colour of Magenta reflects passion, strength and vitality. Positive attributes deeply embedded in the CFM DNA.
Cyan: The colour of Cyan represents clarity of thought, logical as well as analytical thinking.
White: The colour of white represents equality, efficiency and independence. As an organization protecting consumers rights, fairness and impartiality are at the core of CFM.
Besides that, the new blue CFM mascot was revealed today and it was inspired by one of the unique mammals in the animal kingdom that is seen to be strong, yet very friendly, the Elephant. Recently, CFM had organized “Name the CFM Mascot and Win” contest through CFM’s official Facebook account, consumer.forum.malaysia. CFM believes the new mascot will help deliver awareness messages to the target audience in a more engaging and entertaining way.
Mr Abdul Matin Abdul Rahim, a Facebook user from Kuala Lumpur was selected as the winner for CFM’s “Name the Mascot and Win” contest. The winning name, Fillo, was inspired from the Arabic translation of an elephant, Al-Fil. He won a brand new iPhone 6, sponsored by Maxis Berhad.
The second prize winner was Ms Aimi Sarah Rosli while the third prize winner was Ms Siti Sahara Md Nuran. They both won a brand new Samsung Galaxy S5 and iPad Mini respectively sponsored by Digi Telecommunications and Celcom Axiata Berhad.
“CFM received a total of 6,904 complaints from January 2014 to December 2014. This is an increase of 10% from the year 2013. Service quality was the top complaint category for the year 2014 followed by other cases such as bill and charge, SMS and unfair practice. With the launch of CFM new logo and mascot, as well with the existence of the Complaint Online Portal (COP) and Consumer Info Portal, we are ensuring that issues involving consumers are being given necessary attention.” said DR. Elistina Abu Bakar.
To date, we have received a total of 3,519 complaints from January 2015 to June 2015.
#CFMmeriahRAYA open house is one of the initiatives by CFM to meet with the members of the media, as well with Communications and Multimedia industry players whose have supported the development of CFM throughout the years. As part of support for the needs of the community, CFM has embarked on various activities, including CFM Knowledge Sharing Session which focuses on topics and issues that can help improve the lives of the consumers in the sector of Communications and Multimedia in Malaysia through better awareness and understanding of their rights and responsibilities.